they are having guests and making a celebrating environment. >> what will they find to help them plan for small business saturday? >> we always tell small businesses, if you don't have a counselor or an adviser or mentor, you should. when you come to sba.gov and put in your zip code, you will find the names and numbers of resources nearby. the best news is you can get a mentor or counselor for free. that counselor and adviser will know your business, help you develop a plan for small business saturday and generating local business throughout the year. >> what can small business owners do to encourage people to say no, why don't you come to my store and shop instead of the big box store and getting everything at once? >> when you go to a small business, you are getting the attention of often the owner himself or herself and for a customer, this means you can get a unique gift, a personalized experience and get it beautifully wrapped. shopping small is not only a pleasant experience when you have that one-to-one relationship, but you can very often get unique and very good priced gifts